Biz Extra

Darren Northeast, MD, DNPR, on where social media for small businesses is going wrong...

By Staff Reporter [email protected]

Published: January 24, 2023 | Updated: 25th January 2023

As a small business owner, making sure every element of your business is running smoothly 24/7 is sometimes a seemingly impossible task, writes Darren Northeast.

This often means your marketing is at risk of being pushed to the back burner.

Many small business owners are burning the candle at every end, then wonder where their social media is going wrong.

Not putting the proper time and effort into your social media is a large mistake that a lot of smaller businesses make. Social media is an incredibly useful tool when properly utilised.

This is why we are now offering a comprehensive social media support package, so you can access all sorts of creative ideas, professional targeting, community engagement and more, all to help you reach the right people and help your business grow, without the added commitments.

What should you be doing?

Daily social media postings

By posting to your social media accounts daily, it can highlight the key areas of your business and help your customers understand your services, products, and values in full. Daily social media posts keep your customers up to date with key information about your business, the industry, and anything else relevant you may like to share. It also helps to grow followers faster and improve your visibility across multiple platforms.

Social media advertising

Without understanding proper targeting, you may find that your social media adverts, despite getting copious amounts of reach, are getting little to no results…

There are so many different ways to target your ads. From interests to demographics, past and current jobs, groups they’re a part of, and even how frequently they shop online, there are countless amounts of targeting demographics available that you can be making the most of – allowing you to reach the right audience immediately.

Group postings and community engagement

Facebook and LinkedIn groups are an underestimated PR tool that many people are quick to dismiss. But in reality, they are a quick and effective way to share your message for free; attracting new customers, building a sense of personal connection into your business, and helping to strengthen your ties in either the local community or your industry.

Leave it to the professionals

Throughout the years, we have created successful social media campaigns for more clients than we can count, and it’s that expertise that means we can create the perfect content for your platforms, whether that be Facebook, Instagram, LinkedIn, Twitter, YouTube or TikTok.

With a clear strategy and goals in place, we are able to come up with extensive content ideas, brought to life through our creative writing skills and design expertise. These engaging posts then create conversations, encourage engagement from your audience, and lead to increased business.

There is so much more to this package than creating meaningful and engaging content, we are also working to help save your time as a small business owner. Let us take the time to create innovative and creative content for your business, whilst you get back to doing what you love and focus on the more crucial areas of your business.

For just £500 a month + VAT, you are getting a great PR team that can help you to further your business in ways you never thought of before. Let us take your business to the next level by emailing [email protected] or calling 01202 676762.

At DNPR, Digital PR is something we know like the back of our hands, and as a leading social media agency in Bournemouth, we have a plethora of tools, resources and expertise that can maximise all elements of PR in the best way for your business.

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