Ollie Tigwell calls them his non-negotiables.

Personal and business values which are not open to negotiation or discussion.

The 30-year-old Founder of website agency Lightly Salted said: “I wanted my business to do things differently.

“To be values-driven with a strong ethical base, looking after people, the planet and being a positive business.

“We try to pick up clients that sit perfectly in line with our values and never any that contradict them.

“It doesn’t matter how much money they wave in front of me – it’s non-negotiable.

“I think that if I don’t adhere to my values then I don’t have my integrity. It’s that simple.”

Ollie, a committed Christian, said he was also determined to keep his Wimborne-based business small.

He said: “We’re never going to be a massive agency.

“We want to stay small so that we are lean and can make decisions that a larger agency can’t make.

“There’s a lot of joy in small business.

“Our absolute maximum would be three or four people.

“It would just be lovely to have a business where everyone has been selected and they really enjoy what they do.

“A happy team with plenty of benefits and getting paid more than what they’re worth.

“That’s the dream.”

Ollie, pictured left, studied graphic design at the University of Gloucestershire in Cheltenham.

He launched Lightly Salted in 2017.

Describing itself as Dorset’s first dedicated WordPress agency, it offers website design and development, maintenance, support packages and hosting.

Ollie said: “Our founding principle was to help businesses and charities succeed through high-quality websites.

“But we also knew that our business needed to be a business with a purpose.

“There are many negative perceptions of web design and agencies.

“We knew that we could change this with our attitude of honesty and integrity.

“Being a Christian underpins what I do and those principles of honesty and integrity are inspired by my faith.”

Ollie, who is married to Lilly, an art teacher, said Lightly Salted’s commitment to the planet included planting 50+ trees for each project signed off and completed.

To date, 1,576 trees have been planted with over 55 tonnes of CO2 offset with the help of Ecologi.

The limited company is also a member of 1% for the Planet, where one per cent of annual sales is given to environmental causes.

In addition, it’s on the path to becoming a registered B Corporation – companies verified by B Lab to meet high standards of social and environmental performance, transparency, and accountability – and has signed the Good Business Charter.

Ollie said: “Every month myself and Charlotte Panes – our brilliant Junior Designer/Developer who joined us last year – also offset at employee level.

“There’s more that I can do but I’m trying my best.”

Lightly Salted has clients in sectors including environmental, hospitality and financial services.

Most of the business is through referrals but Ollie said: “I’m looking for ways to bring more work in that doesn’t rely on referrals.

“My business coach says that referrals are like a spider with a web.

“Sometimes flies – clients and leads – will fly into the web but if they don’t then the spider dies.

“I think that’s a helpful visual metaphor.

“That’s what I’m trying to avoid so I’m looking for strategic partnerships at the moment.

“I’ve got a few of those which are really exciting.

“They’re in different sectors and industries but when they’re pitching for work, our services will be bundled in as well.

“Our key services include ongoing help which I think our current clients really appreciate.

“It’s about having someone they can trust and rely on to call, email or pop a task on our project management system.

“They love the fact that they can just give me a call and say ‘Ollie, I know we’ve got a couple of hours left this month. Can you have a go at this for us?’

“They appreciate the fact that they’re speaking to a real human being, based here in the UK.

“Above all, we give peace in mind with our hosting and maintenance.

“They don’t have to think about the website being looked after, it’s just done for them.”

• lightlysalted.agency