Digital & IT

Recycling company sees ecommerce sales more than double with the launch of dedicated website

Eco’s Bryony Hammond (left) and Nikki Maidment of ETHICLY.

By Andrew Diprose [email protected]

Published: June 17, 2024 | Updated: 17th June 2024

A Dorset recycling company has seen online sales more than double after launching a dedicated ecommerce website.

Eco Sustainable Solutions says the site is now generating sales of up to £2,700 a day.

That’s up 123 per cent compared to when customers previously purchased products solely through the company’s corporate site.

Bryony Hammond, Eco’s Brand and Communications Executive, pictured left, said: “By any measure, the launch of our new dedicated ecommerce site has been a big success.

“We also took the opportunity to update our corporate website with a fresh, new look.

“The feedback to both sites has been excellent and we’re very pleased.”

Eco worked with ETHICLY and OtherHalf Digital on the new and revamped sites.

Nikki Maidment, Founder of ETHICLY, pictured right, said: “We set out to deliver a mobile first experience, with SEO enhancements at every level, and tackling delivery issues head on.

“We created a site from day one that is performing twice as well in every aspect.

“We now look to springboard from this great start and implement plans to deliver revenue growth throughout 2024 and beyond.

“As ETHICLY’s largest website build to date, we turned it around on time, on budget and surpassing initial expectations on performance – that ticks all my boxes for a successful project!”

Matt Leach, Co-Founder of OtherHalf Digital, added: “We are proud to have partnered with Eco on their digital journey for several years.

“This latest website project marks our third collaboration, reflecting a shared commitment to sustainability and innovation.

“Working with Eco, a market leader dedicated to making a tangible environmental impact, has been truly rewarding.

“We look forward to continuing our relationship as we collectively strive towards a zero-carbon future.”

Founded in 1995, Dorset-based Eco Sustainable Solutions recycles over 230,000 tonnes a year of organic waste from Dorset, Hampshire and Wiltshire,

The family-run business converts it into green energy and high-quality landscape products.

Eco has an annual turnover of £17 million, employs 47 people and has sites in Parley, Piddlehinton and Weymouth.

Its renewable energy and landscaping products include high quality British standard soils, composts, mulch, turf, barks and playground surfaces as well as green power supplied to local households and commercial customers.

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