Rockwater, the luxury hospitality brand with venues in Branksome, Hove and (soon) Sandbanks, has penned a three-year partnership with AFC Bournemouth.

Their Rockwater Lounge is set to open at the Vitality Stadium in time for the 2024/25 season, making Rockwater the first hospitality brand with a dedicated space at AFCB fixtures.

“We’re thrilled to partner with AFC Bournemouth” said Rockwater CEO Luke Davis.

“The club is a pillar of our local community and a growing force in the Premier League.

“Witnessing the club’s meteoric rise and their most successful season to date has been nothing short of inspiring.

“I’m looking forward to seeing how our collaboration creates unforgettable experiences right on Rockwater’s doorstep.

“We can’t wait to welcome more Cherries fans to Rockwater.”

Designed by Helm Gallery of Brighton, the Rockwater Lounge will have capacity for 20 matchgoers.

Exclusive access will be granted on matchdays to Rockwater’s Open Water subscribers, with buffet-style dining and premium seating included.

Rob Mitchell, commercial director for AFCB, added: “We’re delighted to bring Rockwater into our family of partners.

“Both venues are united by a commitment to growth and excellence within the community.

“Together, we can provide new opportunities locally while facilitating unmissable entertainment.

“Providing an outstanding experience for all matchgoers is our priority, and the Rockwater Lounge will enrich AFCB matchdays for new and existing fans.”

Rockwater and AFCB will host several community-led initiatives as part of the partnership, starting with a beach clean event later this year alongside AFCB’s Junior Cherries member group.

• rockwater.uk

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