Lush channels its inner Willy Wonka with factory visit competition

By Sam Pither [email protected]

Published: December 10, 2023 | Updated: 10th December 2023

In a move straight out of a Roald Dahl book, Lush has launched a competition which will see winners given a behind-the-scenes tour of its Dorset factory.

Lush logo

Lush has hidden eight codes inside its Intergalactic bath bombs which grant the finders an exclusive visit.

The competition is part of the company’s Intergalactic Christmas campaign, with the bath bombs delivered, at random, to eight of Lush’s stores in Great Britain. The number of codes is a nod to the cult classic product’s invention eight years ago.

Intergalactic is a swirling galaxy bath bomb containing a mix of refreshing peppermint and grapefruit oils.

Those who spot a ticket emerging from their Intergalactic bath art simply need to contact Lush at the email address specified on their unique code, sending the code and their proof of purchase by the deadline to join LUSH for an out-of-this-world visit to the home of the Intergalactic bath bomb – the Lush factory in Poole – on Thursday 21 March 2024.

This top-secret tour is set to take attendees on a voyage through Lush’s fresh and handmade galaxy, behind-the-scenes at the Poole factory. Here, over 33 million fresh products are hand chopped, whisked, pressed, shaped, and perfected by the skilled hands of manufacturing teams every year.

Attendees will witness the cosmic creation process of their favourite Lush products and have the chance to get involved themselves – making their own bath bombs, bubble bars and facemasks with the experts.

Attendees will pass through the colourful ‘Ballistics’ department, where over 13 million of the brand’s iconic bath bombs are hand pressed every year.

The bath bomb was invented by Lush’s manufacturing director and co-founder Mo Constantine in her garden shed in 1989, and since then Lush’s team of inventors and manufacturing staff have created hundreds of bath bombs – each with their own unique fizzing style, scent, and bath art.

They will also see Lush’s Fresh kitchen where compounders mix, juice and blend fresh fruit and vegetables using huge mixers to create the brand’s best selling face masks, body scrubs and eye pads.

They will also stop by the company’s new ‘Green Hub’ where the brand recycles the iconic black pots customers bring back to store into new ones.

Mo Constantine, Lush co-founder and manufacturing director said:  “At Lush Manufacturing we’re exceptionally proud to be the inventors of the bath bomb and the experts in creating magical bath art.

The millions of products made in our factories are crafted with very special skills that can only be achieved by hand, and we’re very excited to celebrate eight years of Intergalactic by giving eight bathers, and their guests, the chance to see how we do it for themselves.”

The hunt begins on Thursday 7th December, when these special Intergalactic bath bombs will arrive in UK Lush stores.

There is no guarantee that one of these extra special Intergalactic bath bombs will be in any particular UK LUSH Store, the 8 Intergalactic bath bombs have been allocated at random and even the shop staff do not know if their store has one!

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