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Making the magic happen! Fiona steps up as CEO of global attractions brand Merlin

Merlin Entertainments, which operates theme parks and attractions around the world from its base in Poole, has named Fiona Eastwood its new CEO. Fiona has been with the... READ MORE »

Merlin teams up with Minecraft makers Mojang to bring game world to its parks – block by block

Poole-based Merlin Entertainments has inked a new partnership with the studio behind Minecraft – the best-selling video game of all time. Merlin will work with Mojang... READ MORE »

Entertainment destinations powerhouse launches first brand campaign

Merlin Entertainments, the Poole-based branded entertainment destinations juggernaut, has launched a significant new UK brand campaign. It positions the brand, which runs... READ MORE »

Merlin Entertainments appoints its first chief marketing officer

Merlin Entertainments, which oversees 140 global attractions across 23 countries from its base in Poole, has appointed Craig Inglis as its inaugural chief marketing... READ MORE »

Karim set to lead financial, investment and M&A strategy as new CFO of Merlin Entertainments

Poole-headquartered multinational Merlin Entertainments has welcomed Karim Hajjar as CFO. Karim will report to CEO Scott O’Neil and work closely with the executive... READ MORE »

Global entertainment leader appoints Linda Zou as Chief Strategy Officer

Merlin Entertainments, the Poole-based global entertainment leader, has appointed Linda Zou as Chief Strategy Officer. She’ll report directly to CEO Scott O’Neill and... READ MORE »

The magic touch! Award-winning speaker and exec coach set to champion guest experience at Merlin

There’s a fresh face on the executive team at Merlin Entertainments as Spencer Holt takes up the role of Chief Experience & People Officer, starting in August... READ MORE »

New CEO takes over at world's second largest visitor attraction operator based here in Dorset

It's the world's second largest visitor attraction operator with 147 attractions in 24 countries - and its global HQ is in Dorset. The attractions include ten LEGOLAND... READ MORE »

Global leader in visitor attractions seals deal for new Legoland resort in China

A global leader in visitor attractions, headquartered in Dorset, has entered into a partnership to build and operate a Legoland resort in Western China. Merlin... READ MORE »